Cook Books by
Janet Jarvits, Bookseller

Edition History

Go to: pics of Betty Crocker editions, 1950 to 1996

In 1921, the idea of Betty Crocker hatched as a Washburn-Crosby Company advertising tool. Washburn-Crosby logo

Betty Crocker's signature The company first used her name to sign replies to various personal requests for household advice which they received from customers by mail.

1924 The "Betty Crocker Cooking School of the Air," began broadcasting on Friday mornings; eventually becoming a network program with a nation-wide audience. Marjorie Husted prepared the script for 10 years and (wo)manned the microphone for the midwestern show.
General Mills logo

1928 A merger of approximately 24 flour companies (including Washburn-Crosby Company) resulted in General Mills, Inc.

1936 Neysa McMein combined various common characteristics to create a portrait of Betty Crocker. Betty's portrait has changed throughout the years to accommodate mainstream cultural expectations.

General Mills published various promotional pamphlets by Betty Crocker. Some of these include:
Betty Crocker's $25,000 Recipe Set1933: Betty Crocker's $25,000 Recipe Set Featuring Recipes From World Famous Chefs For Foods That Enchant Men.  Betty Crocker's 101 Delicious Bisquick Creations

1933: Betty Crocker's 101 Delicious Bisquick Creations As Made And Served by Well-Known Gracious Hostesses; Famous Chefs' Distinguished Epicures and Smart Luminaries of Movieland.

Betty Crocker Cook Book of All-Purpose Baking1941-1945: Betty Crocker Cook Book of All-Purpose Baking (published as an aid to war-time considerations in cooking).

1950 General Mills published the hardback:
1950 first edition with scarce dust jacket 1950 first edition without dust jacket

By 1991, and its seventh edition, twenty-six million copies of BETTY CROCKER'S PICTURE COOK BOOK had been printed.

Pictured below are the various trade editions of the BETTY CROCKER PICTURE COOK BOOK. All editions were published in both case bindings and three-ring binder format. The limited and text editions are not pictured here.

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